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Google Gives SSL - Secured Sites Ranking Boost Google has started giving an SEO rank boost to SSL-enabled Websites that utilize HTTPS everywhere for safer browsing and secure onl-ine data. On August 6, Google announced that it will begin to give a ranking boost to SSL-secured websites. This means that SSL Certificates are now a ranking factor in Google’s on-line search algorithm. “We’re also working to make the Internet safer more broadly… We hope to see more websites using HTTPS in the future.” – Google On-line Security Blog